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Joanne L. Gardiner, Broker, e-PRO, Realtor

Advantage Realty for San Francisco Bay Area Real Estate

 The Right Realtor® Makes All The Difference . . . Call Joanne at 510-429-4800

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Using A REALTOR® To Sell Your Home
 
 


What is a REALTOR®?

All real estate professionals are not created equal. The NATIONAL ASSOCIATION OF REALTORS® estimates that over 2 million people hold real estate licenses in the United States, but only about 1 million of them have earned the REALTOR® distinction. Through membership in their national, state and local REALTOR® associations, REALTORS® gain numerous opportunities to enhance their educational and professional development. They also are required to adhere to a strict Code of Ethics.

Why Use a REALTOR®?

Selling a home is a complex process involving what‘s likely to be your most prized financial asset. Enacting a smooth transaction for your home‘s full value requires the expertise of a REALTOR® whose extensive training has prepared him or her to generate the best possible results on your behalf. Just like you shouldn‘t treat a broken leg without a doctor or handle a major legal dispute without an attorney, it‘s unwise to sell your home without the professional assistance of a REALTOR®.

Naturally, every seller wants to reap the highest return from the sale. It‘s tempting to sell the home on your own, thereby saving the REALTOR®'s fees. However, a study conducted by the NATIONAL ASSOCIATION OF REALTORS® found that 82 percent of real estate sales result from REALTORS®‘ contacts with previous clients, referrals and other sources. Additionally, NAR concluded that most homes sell for 3 to 9.5 percent more when sold through a REALTOR®.

Selling your home with a REALTOR® yields abundant advantages, including the following:

  • REALTORS® have access to Multiple Listing Services (MLS) to disburse information about your property to thousands of consumers via their REALTORS®. They also have other marketing vehicles at their disposal, such as open houses and referral networks. Through your REALTOR®‘s marketing efforts, a much broader range of qualified buyers will be informed of your property‘s availability.
  • As a seasoned pro at negotiation skills and tactics, your REALTOR® can maintain objectivity in assessing buyers' proposals and developing offers and counteroffers. Throughout the transaction, including appraisals, inspections and legally binding agreements, you can depend on your REALTOR®'s know-how to avoid any pitfalls.
  • Sales transactions comprise intricate legal and regulatory requirements. REALTORS® are familiar with the regulations and can help you understand and adhere to them.
  • REALTORS® work with their clients to address home improvements and tips that will enhance the home‘s salability
  • REALTORS® offer extensive, professional sales training.

 Eight Important Reasons
Why Buyers and Sellers Use a REALTOR®


Qualifying the Buyer - REALTORS® qualify prospective buyers to determine in advance their financial ability to purchase. Pre-Qualification also helps a buyer understand what they can afford and what they can realistically look at buying. This saves both buyers and sellers a lot of time and aggravation and ensures that the process is as smooth as possible.

Advertising - REALTORS® have access to several forms of advertising including newspapers, homes, magazines, relocation networks and the Multiple Listing Service--a cooperative sales system which contains all the properties for sale in your market area.

Housing Trends - REALTORS® have current market information on comparable selling prices for specific types of homes, allowing sellers to establish realistic prices while obtaining fair market value for their property.

Sale Negotiations - REALTORS® are trained professionals who can answer the many questions posed by potential buyers and should work to alleviate any doubts buyers have about the process.

Financing - REALTORS® will continually gather information on the latest and best methods of obtaining mortgage money and be prepared to assist the buyer to assure a speedy sale.

Continuing Education - REALTORS® are constantly upgrading their professional abilities by keeping informed about market trends, the latest industry innovations, new legislation and civil rights. Members of the National Association of REALTORS® have the right to earn professional designations by completing additional education.

Personal Service - REALTORS® work cooperatively with the affiliate members of the MLS to provide information on title and conveyance documents, termite inspections, home warranty programs, etc. REALTORS® also make suggestions to sellers on how to make a home more salable.

Protection for Buyers & Sellers - REALTORS® subscribe to a strict Code of Ethics and accept the responsibility of promoting the interests of buyers and sellers by protecting them from fraud and misrepresentation.  

 

Joanne L. Gardiner, Broker, e-PRO Realtor®
Advantage Realty
Advantage Mortgage Associates
3205 Whipple Road - Union City, California 94587

(510) 429-4800


San Francisco Bay Area Real Estate 
San Francisco Real Estate on the East Bay

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website: http://www.joannegardiner.com

 

Our primary services in the San Francisco Bay Area are: East bay real estate,  Hayward real estate, Castro Valley real estate,  Danville real estate,  Dublin real estate,  Fremont real estate,  Newark real estate, Niles real estate, Pleasanton real estate, San Leandro real estate, San Lorenzo real estate, San Ramon real estate, Sunol real estate and Union City real estate. 

The types of real estate in which we specialize are:  houses, homes, condominiums, townhomes, garden homes, PUDs, single family homes, manufactured homes, mobile homes, modular homes, duets, residential income property, duplexes, tri-plexes, four-plexes, small apartment complexes and special use properties.

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